Tag Archives: how much do americans spend on holiday shopping

Christmas Spending by the Numbers 2012

Tis the season to be shopping. Spending on Christmas, including just the month of December is expected to top $400 billion dollars. The average family budget for Christmas has been fairly steady over the last five years (the highest level was in 2007 ($755.13) and the lowest was 2009 ($681.83). Always at the top of everyone’s wish list: gift cards. Here is a look at Christmas spending by the numbers:

Average family budget 2012: $749.51
Average family budget 2011: $740.57
Average spending per child: $271

Holiday spending per category:
Gifts: $548.56
Food and Candy: $100.76
Decorations: $51.99
Greeting cards: $28.66
Flowers: $19.55

Holiday spending per gift recipient:
Family: $421.82
Friends: 75.13
Co-workers: $23.48
Other: $28.13

Most requested gifts for Christmas:
Gift Cards: 59.8%
Clothing: 49.1%
Books, CD, DVDs, Video Games: 45.7%
Electronics: 35.8%
Jewelry: 24%
Home Decor: 20.2%
Sporting Goods: 17.4%

Popular shopping trends:
Self-gifting: 59%
Shopping online for gifts: 51.8%
Shopping for sales: 46.4%
Using mobile devices to research products: 32.9%
Using coupons: 35.9%
Buying more practical gifts: 27.2%

Other interesting statistics (2011):
Average cost of Christmas tree: $42
Worldwide spending on Christmas wrapping paper: $2.6 billion
Percentage of shoppers that begin Christmas shopping before Halloween: 38.9%
Percentage of shoppers that wait until last two weeks: 4.1%
Percentage of shoppers that will shop online: 46.7%
Average age of online shopper: 25-34 years old
Percentage of adults who believed in Santa when they were kids: 86%
Percentage of kids who believed in Santa past the age of 10: 15%

For further reading: http://vizualarchive.com/2012/how-much-do-americans-spend-on-christmas-2012/


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