Most Popular Candy Bars in America

atkins-bookshelf-triviaHalloween is one of America’s favorite holidays — and for candy companies this translates into really big business. Sweet. The National Retail Federation estimated that in 2013 Americans spent a frightening $6.9 billion on candy, costumes, and decorations. Specifically, consumers spent $2.1 billion for candy, $2.6 billion on costumes (like that really scary Dick Cheney mask), $330 million for pet costumes, and $1.96 billion for decorations. Indeed, this kind of spending is enough to make a vampire drool (although they should be concerned about getting cavities in their fangs).

When goblins, witches, and princesses ring doorbells all across the country they will most likely be getting chocolate bars in their trick-or-treat bags. Americans literally have a love affair with chocolate — spending more than $12.6 billion on chocolate each year. Based on candy bar sales, here is the list of America’s top ten candy bars followed by annual sales: 

1. Reese’s Peanut Butter Cup ($509.85 million)
2. M&M’s ($500.82 million)
3. Snickers Bar ($456.91 million)
4. Hershey’s Bar ($324.63 million)
5. Kit Kat Bar ($306.51 million)
6. Twix 4 To Go Bar ($116.13 million)
7. 3 Musketeers Bar ($101.27 million)
8. Hershey’s Cookies ‘N’ Creme Bar ($100.70 million)
9. Milky Way Bar ($93.46 million)
10. Almond Joy Bar ($82.25 million)

In February 2014, the editors of Time magazine surveyed candy historians and experts (easily exposed by the chocolate smears on their faces and clothes) to ascertain which candy bars made the biggest impact on the industry and on chocoholics around the world. The Kit Kat bar is recognized as the most influential since it was the first global blockbuster chocolate bar. Not only was the Kit Kat bar a perfect blend of chocolate and wafer, it was by its design easily shared —  each bar is made up of 4 fingers that can be snapped apart. Initially, it was known as a Kit Cat bar; then in 1935, it was marketed as Rowntree’s Chocolate Crips. It wasn’t until after WWII that the candy bar premiered as the Kit Kat bar along with that snappy marketing slogan: “Have a break, have a Kit Kat.” which later evolved to just having a Kit Kat break. Below is the list of most influential candy bars of all time, followed by year of introduction  — bon appétit, chocolate lovers:
1. Kit Kat (1911)
2. Hershey’s Milk Chocolate Bar (1900)
3. Toblerone (1908)
4. Nestle Milk Chocolate Bar (1867)
5. Snickers Bar (1930)
6. Chicken Dinner Bar (1923)
7. Grenada Chocolate Bar (1999)
8. Scharffen Berger Bar (1997)
9. Cadbury Milk Chocolate Bar (1905)
10. Nestle Crunch Bar (1937)

Read related posts: The Best Books for Candy Freaks
Halloween by the Numbers

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