What is a Flip-Flop Film?

atkins-bookshelf-moviesIn her highly entertaining and information-packed book, Infographic Guide to the Movies, Karen Krizanovich introduces the term “flip flop film,”defined as a movie that was not a big hit at the box office, but over time has been recognized as a cinematic masterpiece, and  consequently, thanks to its release in various evolving formats (VHS, laserdisc, and DVD) has become extremely lucrative. For example, the highly acclaimed film Casablanca earned $3.7 million when it was released in 1943, but has earned more than $4.4 million in rentals alone in the U.S. Here are six famous flip-flop films (name of movie, year of release, first release earnings, followed by lifetime earnings):

Fight Club (1999): $43 million, $100 million

The Big Lebowski (1998): $15 million, $46 million

Blade Runner (1982): $23.4 million, $33 million

It’s A Wonderful Life (1946): $3.3 million, $20 million

The Wizard of Oz (1939): $3 million, $20 million

Casablanca (1943): $3.7 million, $10.4 million

Citizen Kane (1941): $540,000; $2.5 million

What other famous flip-flop movies should be on this list?

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For further reading: Infographic Guide to the Movies by Karen Krizanovich (2013)

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