The Best Movie Taglines of All Time

alex atkins bookshelf moviesSometimes the taglines are more memorable than the films. It is a testament to the copywriters who have the challenging task of summarizing a 90-120 minute film in just a few words. Who can forget that great tagline from the 1978 summer thriller, Jaws 2: “Just when you thought it was safe to go back in the water”? Or the 1979 science fiction horror movie, Alien: “In space no one can hear you scream”? You can even picture the iconic posters in your mind’s eye.

The tagline is incredibly important when trying to capture the interest of movie watchers in an increasingly crowded marketplace (thanks a lot social media!). In most cases, the writing of the tagline is the first step in marketing a film. Although the final product is simple, the process is not. Companies that specialize in marketing films typically build a team of in-house writers and freelancers to review a rough cut of a film (or read a script if the film hasn’t been shot) and then generate as many as 1,000 taglines for a particular film. Sometimes the time frame for writing is as short as a few days or as long as a year. From there, the list of candidates is pared down to arrive at the best tagline to go with the poster and trailers. According to one veteran copywriter, the best taglines are ones that evoke emotion rather than contemplation. A few years ago, the folks at Shortlist ranked the best movie taglines of all time. You be the judge of how well the copywriters did:

Ferris Bueller’s Day Off: “One man’s struggle to take it easy”

High Noon: “The story of a man who was too proud to run”

Psycho: “Check in. Unpack. Relax. Take A Shower”

Alien: “In space no one can hear you scream”

The Royal Tenenbaums: “Family isn’t a word. It’s a sentence”

Scott Pilgrim Vs The World: “An epic of epic epicness”

The Thing: “Man is the warmest place to hide”

The 40-Year-Old Virgin: “The longer you wait, the harder it gets”

The Social Network: “You don’t get to 500 million friends without making a few enemies”

Superman: “You’ll believe a man can fly”

Zodiac: “There’s more than one way to lose your life to a killer”

Platoon: “The first casualty of war is innocence”

Brokeback Mountain: “Love is a force of nature”

Chicken Run: “Escape or die frying”

Lost In Translation: “Everyone wants to be found”

Gattaca: “There is no gene for the human spirit”

Bonnie & Clyde: “They’re young…they’re in love…and they kill people”

The Shawshank Redemption: “Fear can hold you prisoner. Hope can set you free”

The Texas Chainsaw Massacre: “Who will survive and what will be left of them?”

The Graduate: “This is Benjamin. He’s a little worried about his future”

Alien Vs Predator: “Whoever wins…we lose”

I Am Legend: “The last man on earth is not alone”

Deliverance: “This is the weekend they didn’t play golf”

Jaws 2: “Just when you thought it was safe to go back in the water”

Quiz Show: “Fifty million people watching and no one saw a thing”

The Fly: “Be afraid. Be very afraid”

Taxi Driver: “On every street in every city, there’s a nobody who dreams of being a somebody”

Napoleon Dynamite: “He’s out to prove he’s got nothing to prove”

Bram Stoker’s Dracula: “Love never dies”

A Nightmare On Elm Street: “If Nancy doesn’t wake up screaming, she won’t wake up at all”

The Truman Show: “On the air. Unaware”

Contagion: “Nothing spreads like fear”

True Lies: “When he said I do, he never said what he did”

The Godfather Part III: “All the power on earth can’t change destiny”

Predator 2: “He’s in town with a few days to kill”

American Beauty: “…look closer”

Greedy: “Where there’s a will, there’s a relative”

Swingers: “Cocktails first. Questions later”

Tommy Boy: “If at first you don’t succeed, lower your standards”

12 Monkeys: “The future is history”

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Read related posts: The Most Expensive Movie Props
Most Famous Movie Quotations
Famous Love Quotes from Movies
Best Academy Award Quotes
Best Books for Movie Lovers

For further reading: https://www.shortlist.com/entertainment/films/the-40-greatest-movie-taglines-ever/83728
http://archive.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born/


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