What Makes Facebook So Popular?

alex atkins bookshelf culture“What makes Facebook so popular? What makes Facebook so unique is that it is able to marry two of the most powerful human emotions: narcissism and insecurity. First, Facebook allows you to create a world that centers on you. Then it lets you protect that world by surrounding it with only people you accept as friends. It’s like controlling the guest list to an exclusive party where you are the star. Facebook allows you to feel important and safe — at the same time.”

Brant Pinvidic, from his documentary Why I’m Not on Facebook (2015). The documentary was inspired by Pinvidic’s question: should I or shouldn’t I join Facebook, the world’s largest social networking site with more than 1.6 billion users? To answer that question, Pinvidic interviews dozens of people, including Facebook members, those who hate Facebook, the original founders of Facebook, celebrities, wannabe celebrities, Facebook friends, real friends, and family members. He learns how Facebook can bring out the best in people (families staying in touch, classmates who organize reunions, and sharing hobbies) as well as the worst in people (unfaithful spouses who cheat and destroy their marriages, criminals who learn about their targets and when to rob a home, pick-up artists who set up one-night stands, serial stalkers, and people who are so highly addicted to Facebook that they cannot have a face-to-face conversation — ironic huh?). Even though Facebook is about bringing people together, it also breaks them apart: about 30% of divorces are due to Facebook. Pinvidic also meets with Dr. Drew Pinsky who introduces him to the Dr. Drew Narcissism Test, from his book The Mirror Effect: How Celebrity Narcissism Is Seducing America, that helps assess an individual’s level of narcissism. Incidentally, the score for a typical person is 15; a highly narcissistic person will score 40. Pinvidic took the test and his score was both revelatory and disturbing. He couldn’t leave Dr. Drew’s office fast enough. Ultimately, at the end of his quest for enlightenment of all things Facebook, Pinvidic discovers that the happiest people are the ones who are not on Facebook — so he decides not to join Facebook.

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Read related posts: Will We Have Free and Fair Elections Ever Again?
We’re All Looking for Connection
How Often Do People Check Their Phone?
The Impact of Smartphones on Society

For further reading: https://www.oprah.com/relationships/the-narcissistic-personality-inventory-dr-drew-pinsky/all

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