There’s A Word for That: Hygge

alex atkins bookshelf wordsA trip to an Ikea store will introduce you to all sorts of home products with odd-looking and odd-sounding Danish names seemingly taken from a Netflix fantasy epic — Kallax, Vihals, Brimnes, Tjillevips, Pansartax, to name a few. However, the most important Danish term that is so critical to Ikea’s success is not found on a specific shelf but rather a feeling that is evoked by many of their showrooms — hygge. Hygge is one of those wonderful loanwords that means, as a noun, a cozy quality that makes a person feel comfortable and happy. As an adjective, it means invoking a sense of contentment, coziness, and well-being. The word has several pronunciations: “HUE ga” or “HU ga” or “Ho ga.” Hygge was particularly important during the pandemic — millions of people around the globe desperately sought hygge when they were forced to shelter in place for weeks or months at a time. Although the shelter in place orders are largely a thing of the past, working remotely has stayed with us. Hygge is just as important today, then, as people must separate their work space from their relaxing space at home. So, how is the hygge in your home?

ENJOY THE BOOK. If you love reading Atkins Bookshelf, you will love reading the book — Serendipitous Discoveries from the Bookshelf. The beautifully-designed book (416 pages) is a celebration of literature, books, fascinating English words and phrases, inspiring quotations, literary trivia, and valuable life lessons. It’s the perfect gift for book lovers and word lovers.

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To learn more about Alexander Atkins Design please visit www.alexatkinsdesign.com

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