Did you hear the story about the wife who sent her husband a text that read: “I’ve just got you the best Valentine’s Day present ever! xox” When he read it, he turned to his colleague at work and said: “I really hope she misspelled ‘Xbox.'” So what is Valentine’s Day without rampant, over-the-top consumerism?
Consider that this year Americans will spend $20.7 billion on Valentine’s Day — and that accounts for only 51% of Americans who actually celebrate it. (Apparently love is on the decline, since last year 55% of Americans celebrated Valentine’s Day.) And sadly, many gifts that will be purchased with the very best of intentions, will end up in the recycling bin: $9.5 million will be spent on unwanted gifts. What a shame — but perhaps an unwanted gift is better than no gift at all, since according to a recent survey, 53% of women expressed that they would end their relationship if they didn’t receive a gift on Valentine’s Day. Can you say “tough love”?
Ironically, about 41% of women in a relationship dread Valentine’s Day (perhaps they are afraid of getting those unwanted gifts or being disappointed by their partner). However, over on the opposite side of the love spectrum, singles really look forward to Valentine’s Day — with good reason — since about 9 million marriage proposals are made on that special day.
So how do Americans say “I love thee?” Let us count the ways:
Total amount spent by consumers in U.S.: $20.7 billion
Average amount spent by consumer: $161.96
Amount average male will spend: $229.54
Amount average woman will spend: $97.7
Amount spent on unwanted gifts: $9.5 million
Percentage of consumers that will purchase candy: 52%
Amount spent on candy: $1.8 million
Percentage of consumers that will purchase greeting cards: 44%
Percentage of cards bought by women: 85%
Amount spent on greeting cards: $933 million
Percentage of consumers that will purchase flowers: 35%
Amount spent on flowers: $1.9 billion
Percentage of consumers that will take their partner out to dinner: 34%
Amount spent at restaurants: $3.5 billion
Percentage of consumers that will give jewelry: 18%
Amount spent on jewelry: $3.9 billion
Percentage of consumers that will purchase gift certificates: 15%
Amount spent on gift certificates: $1.3 billion
Percentage of Americans NOT celebrating Valentine’s Day: 49%
Of those, 49% of women and 40% of men will treat themselves to jewelry, apparel, or a spa service
Of those 32% of women and 41% of men will plan a get-together with friends or family
Of those about 10% will purchase an anti-valentine’s gift
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For further reading: https://www.dailyinfographic.com/astounding-price-love-valentines-day?