How Did the Pandemic Impact Reading Habits and the Book Industry?

alex atkins bookshelf booksThe deadly Covid-19 pandemic mandated lockdowns for millions of people around the globe beginning in March 2020. Confined in their own homes for months at a time, people turned to their televisions sets for entertainment and on some level, companionship. Streaming services, like Netflix and Amazon Prime, experienced dramatic increases in number of new subscriptions. But how did the pandemic impact people’s reading habits and the book industry in general? A year later, a review of the data by the folks at Global English Editing suggests that there was somewhat of a silver lining to the pandemic for the book industry: more than a third of the world’s population turned to books to read for entertainment and education. Along with that good news, was some bad news: in 2020, the American Bookseller’s Association reported that 70 independent bookstores closed last year due to the pandemic; as of May 2021, 14 bookstores have closed. Independent bookstores weathered the toughest financial storm in recent history by quickly adapting to the new online economy (e.g., holding virtual events and sales, curb-side pick-up, engaging social media campaigns, crowd-funding, etc.), financial support from Covid-19 economic relief grants and loans, as well as grants from the Book Industry Charitable Foundation. Below is a summary of the impact of the Covid-19 pandemic on reading and the book industry by the numbers:

The global Covid-19 pandemic and lockdowns caused:
35% of the world’s people to read more
14% of those read significantly more

Visits to book and literature ecommerce sites in March 2020:
1.51 billion (an increase of 8% from February)

Impact on physical book sales:
In France, physical book sales dropped by 57%
In United States, physical book sales dropped 38%
In United Kingdom, educational book sales increased 234%

Reading habits in America in 2020:
Americans read an average (mean) 12 books per year
The average American has read 4 books in past year
Percentage of Americans who did not read a book in past year: 27%
48% of Americans read the Bible at least 3 times per year
The likelihood of Americans reading was directly correlated with wealth and level of education:
17% of Americans who earn over $75K did not read books
36% of Americans who earn less than $30K did not read books
7% of Americans with a college degree did not read books
37% of Americans with a high school degree or less did not read books

Country that reads the most (number of hours spent in reading per person each week):
1. India: 10:42
2. Thailand: 9:24
3. China: 8:00
4. Philippines: 7:36

5. Egypt: 7:30

22. United States: 5:42

Generation that read more books during pandemic:
Millennials: 40%
GenZ: 34%
GenX: 31%
Baby Boomers: 28%

Size of the global book industry in 2020:
Market size: $119 billion
Number of businesses: 16,395
Number of employees: 315,579

Country that publishes the most books each year:
1. China: 440,000
2. United States: 304,912
3. United Kingdom: 184,000
4. Japan: 139,078
5. Russia: 101,981

Best-selling books of 2020 (Amazon.com):
1. Where the Crawdads Sing by Delia Owens
2. My First Learn to Write Workbook by Crystal Radke
3. The Room Where It Happened by John Bolton
4. The Ballad of Songbirds and Snakes by Suzanne Collins
5. Untamed by Glennon Doyle

ENJOY THE BOOK. If you love reading Atkins Bookshelf, you will love reading the book — Serendipitous Discoveries from the Bookshelf. The beautifully-designed book (416 pages) is a celebration of literature, books, fascinating English words and phrases, inspiring quotations, literary trivia, and valuable life lessons. It’s the perfect gift for book lovers and word lovers.

SHARE THE LOVE: If you enjoyed this post, please help expand the Bookshelf community by FOLLOWING or SHARING with a friend or your readers. Cheers.

Read related posts: Words Invented by Book Lovers
Words for Book Lovers
Profile of a Book Lover: William Gladstone
Profile of a Book Lover: Sylvester Stallone
Most Expensive American Book
The World’s Most Expensive Book
The Sections of a Bookstore

For further reading: apnews.com/article/amazoncom-inc-health-coronavirus-pandemic-business-arts-and-entertainment-ede783f276dae54ad4eb4f2c8a7d1138
http://www.kvue.com/article/news/health/coronavirus/adjusting-to-the-pandemic-how-bookstores-continue-to-stay-open/269-d4060f39-810f-487b-9a55-8cec6ec72ed5
http://www.bincfoundation.org
geediting.com/world-reading-habits-2020/

Shopping for Books Virtually, Shelf by Shelf

alex atkins bookshelf booksThe coronavirus pandemic had a tremendous impact on small businesses, particularly small, independent bookstores who were forced to close their doors to customers as the shelter-in-place orders were rolled out across the country, eliminating much-needed foot traffic. As of October 2020, the American Booksellers Association (ABA) noted that 35 member bookstores had closed their doors — a rate of about one store closure each week. Not only are independent books struggling during the pandemic, even after the CARES act financial relief packages and an infusion of $2.7 million of relief funds from the Book Industry Charitable Foundation, they face a very difficult and uncertain future. According to the ABA, 20% of indie bookstores are dangling by a thread. Some stores were able to shift sales from in-store to online with a certain level of success. From time to time, some book stores issued cries of help and were quickly inundated with online orders which overwhelmed scaled-down staff but brought in critical revenue.

As a long-time bibliophile and book collector, I have been visiting indie bookstores over the years (online and brick-and-mortar) as well as friends of library book sales for decades. I pondered, how can I assist some of these stores, and at the same time, enjoy the best part of book collecting: the thrill of the hunt, searching for the unknown unknown (the book you didn’t know existed). In my recent book, Serendipitous Encounters from the Bookshelf, I coined a word for that: bibleuphoria, defined as: “the euphoric feeling experienced when you finally find a book that has been on your wish list for years or a special book that you didn’t even know existed.” The word bibleuphoria, pronounced “bi blyoo FAW ree uh,” formed from the Greek word-forming elements biblio- (meaning “related to books”) and euphoria (meaning “power of enduring easily,” but more generally, “a sense of elation”).

Any true bibliophile will tell you that pure, unadulterated bibleuphoria can only occur in a bookstore. Finding the book and then holding a precious book in your hands, smelling it, feeling it beats typing in a keyword or title and finding a book on an online database. Sure, there is a slight eureka moment that you found it — but you don’t own it, you do not have it in your hands. You click here, you type some information there, and you hit the “purchase” button, but the only thing that has been exchanged is keystrokes and data. It’s not very fulfilling — it’s like drinking a chocolate milkshake and you have consumed all the ice cream and you just suck up air. So after placing your book order, it takes days — sometimes weeks — for the package to arrive before you can actually hold it in your hands. Only then do you experience true bibleuphoria. It’s true.

One night, after an evening of fighting off the withdrawals that bibliophiles occasionally experience when they haven’t visited a bookstore in a while (that glorious smell of books and ink, the joy of getting lost in stacks of books — you know the feeling) I had an epiphany: why not shop for books virtually, shelf by shelf? Thanks to modern technology and the ubiquity of the smartphone it didn’t require too much effort: it would require for a bookseller to take a photo in landscape mode of each shelf of a certain section of book inventory at about eye level, to mimic the view you would have if you were standing in front of the bookshelf. Then the bookseller would take those image files (typically JPEG files) and send them to me via email or through a messaging app to my mobile phone. The next step was to contact indie booksellers and see if they were game. 

The next day I wrote the email and sent it to an indie bookstore. Since I am currently writing a book on rare words I focused on word reference books. The owner was happy to receive the email and said she would send photos by the end of the day. In the early afternoon, the email came in with 10 photos of attached. I eagerly opened the photos and examined all the spines. I had many of the books already, but I found three unknown unknowns. Eureka! While it wasn’t the same as being in the store, and holding the book and reviewing it, the experience did capture on some level the thrill of the hunt — seeking out that book that seems to be peeking out from surrounding books, or that book that is laying on top, as if in basking in the limelight. I inquired about the prices (which were very reasonable) and placed my order. About a week later the books arrived with a lovely thank you note — the bookseller was so appreciative of the innovative process and the order of several books. I continued this process in the months ahead and enjoyed exploring the bookshelves of so many small indie bookstores across the nation and eventually around the world.

Although it seems the end of the pandemic is drawing near, bookstores will be struggling for months, and perhaps years, until the economy stabilizes and customers return to the normal, pre-pandemic way of shopping. So if you are a book lover, or know someone who is one, try this wonderful way of shopping virtually, shelf by shelf. I think you will be pleasantly surprised at how fun it is, provides a fix for your bibliomania, and helps indie bookstores at the same time. Let me know how it works for you.

ENJOY THE BOOK. If you love reading Atkins Bookshelf, you will love reading the book — Serendipitous Discoveries from the Bookshelf. The beautifully-designed book (416 pages) is a celebration of literature, books, fascinating English words and phrases, inspiring quotations, literary trivia, and valuable life lessons. It’s the perfect gift for book lovers and word lovers.

SHARE THE LOVE: If you enjoyed this post, please help expand the Bookshelf community by FOLLOWING or SHARING with a friend or your readers. Cheers.

Read related posts:
There Should Be a Word for That: Bibleuphoria
The Sections of a Bookstore
Weird Things Customers Say in Bookstores
Types of Book Readers

For further reading: http://www.vox.com/the-goods/2020/10/25/21517545/bookstores-pandemic-booksellers-closing